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MKTG Reboot

Since 2013 · Healthcare & biotech

MKTG Clarity for Faster Growth

Strategic Marketing for Healthcare Growth

We fix broken marketing—fast. If you are scaling a practice, healthcare clinic, or a B2B team and the work feels loud but the results feel thin, take a breath. There is a calmer, faster path to growth.

Subtraction is stronger than addition. Stop adding channels, tools, and meetings. We help you cut the noise so the marketing that actually produces patients and pipeline can work.

160+

confirmed new patient appointments

Generated for Columbia Orthopaedic Group within six months.

37.6%

increase in appointment form submissions

Within the first six months of the engagement.

30

new patient appointments in 90 days

Generated for Image Guided Solutions of Missouri.

50+

companies served since 2013

Healthcare, biotech, B2B, SaaS, consumer products, consulting, and other growth-stage organizations.

As seen on

  • USA News
  • CEO Times
  • BizRecap
  • Biz Weekly

Named Best Marketing Strategy Consultancy of 2025 in the United States by Evergreen Awards.

Proof, not impressions

Words from partners who needed patient volume—and got it.

Healthcare marketing is different. Patients need education, trust, and a reason to act. Practices need appointments, not engagement reports.

“We have partnered with MKTG Reboot for only a short time, and the impact on our marketing has already been significant. As the physician president who has championed our marketing efforts since 2005, I truly appreciate their ability to develop a thoughtful strategy that aligns closely with our goals—strengthening our brand, clarifying our messaging, enhancing patient education on social media, and building greater trust in the quality of care we provide. What stands out most is their skill in managing multiple projects while keeping everything aligned with our objectives and effectively scaling our efforts.”

B. Bus Tarbox, MD, MBA

President, Columbia Orthopaedic Group

“Working with MKTG Reboot has helped bring much-needed strategy, structure, and clarity to our marketing. Josh has helped us better define our brand positioning, organize our marketing priorities, and build a more scalable approach to patient acquisition. Our clinic has greater visibility, and patients are hearing about our services. We look forward to a continued partnership as we grow our practice.”

Kavi Devulapalli, MD

Founder, Image Guided Solutions of Missouri

“Working with MKTG Reboot has been a game changer. We’re not only increasing awareness for Columbia Orthopaedic Group, we’re helping more people understand our origin story and why they should choose us over larger regional systems. The campaigns, webinars, and ongoing strategy have helped drive new patient interest and real revenue for our group.”

Andrew Lovewell

CEO, Columbia Orthopaedic Group

“Before partnering together, our marketing efforts often felt scattered. We had many good ideas but lacked clear structure or prioritization. Josh stepped in and quickly brought the organization and clarity we were missing. He’s become a trusted partner, helping us not only execute better but also think more strategically about how we grow.”

Kelechi Okere

Marketing Liaison, Image Guided Solutions of Missouri

“You're damn good. You understand this business. If they're trying to do their marketing by hiring a bunch of employees, those employees don't get it—they're working for a paycheck. They need to hire an entrepreneur like you, who does it every day. Employees don't think big enough.”

Robert Allen

New York Times bestselling author

“The team at MKTG Reboot are experts in building a firm's marketing strategy. Their ability to simplify complex strategies and provide clear, measurable insights has been invaluable to the businesses I've partnered on, particularly in the life sciences and biotech. I HIGHLY RECOMMEND MKTG Reboot.”

Ian Purcell

CEO, Man O War Fishing Supply

“Working with Josh was a highlight of my time as an Account Executive at 20/20 Onsite. He had a gift for bringing clarity to our strategy, took the time to understand our ophthalmology audience, and created materials that helped me have stronger conversations with sponsors, CROs, and sites. His work played a real part in helping me and the sales team reach and exceed our goals. He was incredibly responsive, kept projects moving, and was a true partner to the whole team. Our work was better because of him.”

Katie Sigg

Director of Research, Market Scope Former Account Executive, 20/20 Onsite

“I've worked on multiple brands with the founder of MKTG Reboot (Josh Anderson) over the years. His consistency in providing valuable insight, clarity of direction, and timely deliverables is second to none. I recommend MKTG Reboot to any company looking to grow their brand.”

Anthony Pierce

Growth Support Manager

“Clarity Growth Engine took the guesswork out of my marketing. Instead of throwing spaghetti at the wall every week, I finally know what’s working and why. It’s like having a playbook that saves me time and actually delivers results.”

Dan O'Brien

The Content Clinic

“As a business owner for over 40 years and now a consultant, I find real value in the Clarity Growth Engine as a driver to gain back unproductive hours. It helps teams cut waste, make faster decisions, and focus on what actually moves the business forward. It’s the perfect example of working smarter, not harder.”

Danny Stein

Consultant / Former Co-Owner & CFO, Cinema Secrets

“[They] strongly focuses on results, approaches any problem with tactical, realistic solutions, and is extremely creative in thinking through new tactics, A/B testing, and focusing on what is WORKING. He brings a wealth of knowledge to any project and the best part of it is, he's easy to work with and collaborate with. I would recommend Josh to anyone looking to improve and grow their business.”

Mari Sharpe

Lead Campaign Manager

“Partner with MKTG Reboot as a one-stop-shop that can achieve what a full team can in a fraction of the time with the clarity and precision to help you understand your results!”

Emily Volk

Event Marketing Manager

“I’m a big numbers guy—the Clarity Growth Engine is perfect for helping teams instill tracking discipline. From clear KPI ownership to uniform leading-to-lagging tracking across the org, Clarity Growth Engine delivered.”

Anthony Pierce

Owner, The Pierce Group

“Ramp time for new marketing campaigns dropped from 2+ weeks for approval to a few days—The Clarity Growth Engine is a great plug-and-play marketing + ops framework.”

Beth Outz

Fractional Marketing and Consultant

Trusted by healthcare & life sciences teams

  • Columbia Orthopaedic Group
  • 20/20 Onsite
  • Image Guided Solutions of Missouri

About MKTG Reboot

Your strategic marketing integrator—not another layer of chaos.

We exist because most growing companies are already doing marketing. They are posting, boosting, emailing, buying the “guaranteed meeting” package, and still missing the number. The campaigns are not always the problem. The system is.

Since 2013, founder Josh Anderson has worked with 50+ companies across healthcare, biotech, B2B, SaaS, consumer products, and consulting. The work is the same at its core: rebuild the operating system so strategy, messaging, and measurement finally talk to each other.

Healthcare is where we go deepest. Patients need education, trust, credibility, and a reason to act. Practices need measurable patient volume. That is a different job than “building a brand” or chasing engagement.

Subtraction is stronger than addition.

We are the partner you call when more tactics would only make the noise louder.

Josh Anderson, founder of MKTG Reboot

Josh Anderson · Founder, MKTG Reboot · Host of Making BIG Shifts

  • 280%

    more leads in under a year for a client after a system rebuild

  • 30%

    lift in marketing ROI within six months

  • 150%

    bottom-line increase after an operations and brand overhaul

What you can buy

A monthly marketing retainer that replaces chaos with a plan you can run.

This is not a pile of disconnected projects. The retainer is a strategic partnership: we diagnose what to stop, design what to keep, and stay with you while the work compounds. Built for busy owners and marketing leads in healthcare, clinics, and biotech—and for the growth-stage teams around them.

01

Marketing efficiency audit

What you should stop doing is just as important as what you should keep. We diagnose the campaigns, processes, reporting, and team habits that are burning time without moving patient volume or pipeline.

02

A clear, customized plan

You walk away with a simple strategy and operating cadence tailored to your goals, team, and budget. No 80-page decks. No vanity metrics. Focus is a beautiful thing.

03

Ongoing execution that compounds

The monthly retainer is how the plan stays alive. We keep the work sequenced, the message consistent, and the scoreboard honest—so growth does not depend on heroic weeks.

How the first 90 days feel

Named Best Marketing Strategy Consultancy of 2025 in the United States by the Evergreen Awards. The process is simple on purpose. Simple is what you need.

  1. 01

    Book your kickoff call

    Share the chaos, the goals, and what “better” would actually look like. We will be honest about fit before anyone spends a dollar.

  2. 02

    Get on the clarity track

    We cut through noise, name the real constraint, and put you on the right retainer path—practice growth, clinic patient acquisition, or B2B/biotech pipeline.

  3. 03

    Run the plan, month after month

    You get a living roadmap, not a one-off PDF. We implement, subtract, and adjust until the marketing function feels calm and the numbers move.

Making BIG Shifts

The podcast for leaders who engineer change, not chaos.

Hosted by Josh Anderson, Making BIG Shifts unpacks the decisions, systems, and tradeoffs behind real growth. Founders, operators, and marketing leaders share what they tried, what broke, and what actually moved the number.

Making BIG Shifts podcast cover art

Latest episode

50 Buyers, 3 Years and One Exit: What It Really Takes to Sell a Business

Book / schedule

Tell us where marketing feels stuck. We will tell you if we can help.

The kickoff call is a fit conversation, not a pitch deck. Bring the messy version: the team, the spend, the goals, and the thing that is quietly driving you crazy.

  • Email · josh@mktgreboot.com
  • Where · Teams across the United States, with deep work in healthcare practices, clinics, and biotech.

Scheduling details are used to set up the call. Privacy policy

Smarter marketing. Less chaos. More growth.

Stop guessing. Start growing.

50+ companies served. 160+ confirmed new patient appointments for Columbia Orthopaedic Group in six months. 30 new appointments in 90 days for Image Guided Solutions of Missouri. Clarity should be your growth strategy—not another campaign.

FAQ

Wondering if this is right for you? Let’s clear that up.

Is MKTG Reboot a fit for a healthcare practice or clinic?

Yes—that is where we spend most of our time. If you are a growth-stage practice, clinic, or biotech team (often 5–50+ people) with marketing that feels busy but not productive, we are built for you. Patients need education, trust, and a reason to act. You need measurable patient volume, not impression reports.

What does the monthly retainer actually include?

Strategy, sequencing, and a partner who keeps the work honest. Depending on the engagement, that can mean messaging and positioning, campaign direction, process design, reporting that leadership can trust, and hands-on support so your team is not guessing week to week. We start with an audit, then run a plan you can feel within weeks—not months of waiting.

How is this different from hiring another marketer or a full-time consultant?

Hiring in-house takes time, management, and a big budget. We work alongside the people you already have—whether that is a marketer, a practice manager doubling as one, or an agency—and install the operating system they are missing. You get senior judgment without adding headcount you are not ready to manage.

Do we have to sign a long-term contract?

No. We hate lock-in that outlasts results. The monthly retainer is designed to stay only while it is working. If you need a short, intensive sprint instead, we can start there. Either way, the goal is maximum impact quickly—not a 12-month trap.

How fast do results show up?

Clearer messaging and better processes often change how the team works immediately. Patient acquisition and campaign lifts take longer, and they depend on how much education your market needs. We go after quick wins first while the compounding work is being built. For context: Columbia Orthopaedic Group saw 160+ confirmed new patient appointments in six months; Image Guided Solutions of Missouri saw 30 in 90 days.

What if our team does not have the bandwidth to implement?

That is common, and it is not a deal-breaker. We size the roadmap to the capacity you actually have, and we can help you find the right implementers if they are not on the current team. Subtraction is stronger than addition—we would rather cut work than pile more onto an exhausted staff.

What’s the investment?

Most companies already spend thousands on marketing that is inefficient. Our work is scoped to the business, the team, and the outcome. Monthly retainers are customized after the kickoff call. We take a limited number of longer-term partnerships each year based on fit.